Company Promotion

Sponsorship

Fontwell Park Racecourse provides a number of different advertising opportunities that are successful and cost effective tools used to raise the profile of a company, product or service to a ‘captive’ audience.

Racing attracts followers from across the whole social spectrum, with an unforgettable blend of tradition, excitement, glamour and pure spectacle

Statistics

Racing is second only to football measured by spectator numbers (those paying to attend race meetings or watching the sport on television)

In 2005 just under 6 million people went racing, the best figure on record, and up some 18% on 5.1m in 2000

(Information provided by the British Horse Racing Board, 2005)

Advertising through Race Sponsorship:

Advertising through race sponsorship provides a unique opportunity to channel expenditure in a memorable and exciting way.

Package includes:

First Race: 2.20pm - The Promote My Company Handicap Stakes

Personalised Race Name
Full page colour advert in the race card – an ideal opportunity to promote and increase awareness of your product to our race goers
Prime banner sites around the racecourse –reinforce your brand to our race goers at every opportunity.
Live coverage of your race on At The Races with a daily reach to over 200,000 different individuals
Public address announcements by our race day announcer
Space for a promotional vehicle – bring along a trade stand to encourage enquiries. This also provides a great chance to collect data
Opportunity to visit the parade ring and present the award to the stable hand responsible for the best turned out horse – This is a great way to involve customers and staff
Presentation of memento to winning connections – get your customers involved and give them the opportunity to meet the winning trainer, owner and jockey

Sponsorship packages can be customised to suit your requirements and fit within your budget. There are a number of options you may wish to consider from single race sponsorship to sponsorship of the whole card.

Alternatively a race sponsorship series can be put in place to ensure regular and consistent exposure throughout the year.

Celebrate a Special Occasion

Personalise a race name and mark a special occasion in a unique and memorable way – The ‘Happy 50th Birthday Novices’ Hurdle.

Trackside Hoarding

A trackside hoarding entitles your company to a 24ft by 4ft advertising space along our finishing straight/trackside that is seen by over 80,000 customers attending race meetings and by visitors to the racecourse for non racing events.

In addition, hoardings gain excellent coverage on the free to air racing channel At The Races which has a daily reach to over 200,000 different individuals

Annual hoardings gain excellent media exposure, while reaching a relevant audience and reinforcing your message.

This package also includes a listing in the race card for every race meeting.

Paddock Hoarding

The paddock is where the horses are paraded before racing for the public to view and this gives your company a great opportunity to have a hoarding within this area

Race Card Advertising:

Fontwell’s official race card is an essential guide for all race goers and provides a company an ideal opportunity to promote themselves to our diverse range of customers

For further information please contact Beccy Green on 01243 543335.

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